January 6, 2011
Every morning I pass what used to be the Delano’s Market IGA. It closed a few months ago, and I am strongly hoping that Trader Joe’s will jump at this opportunity to put a location in Mill Valley. While the location was clearly not a good one for an IGA, a shop like Trader Joe’s doesn’t need much publicity. People just come. Generally by the time I get to work or back home, I have forgotten my quest, and in up to my eyeballs in work. However, this morning as the copy machine ran my copies, I checked out the Trader Joe’s website to see how best to contact their corporate office.
Apparently I am not the only one that envisions a Trader Joe’s moving into their neighborhood, as right on the Trader Joe’s website is a form for Location Requests. I quickly spelled out why this is one of the most desirable locations for a Trader Joe’s in all of California, if not the United States, and how it would build onto their client base, not simply take clients from other Trader Joe’s locations. It was a beautifully articulated argument. I am eager and waiting their response. Which they promise will arrive, even if it does take a while.
Could you see a new Trader Joe’s?